Mumbai: LTIMindtree [NSE: LTIM, BSE: 540005], a global leader in digital transformation and technology consulting, has announced the launch of BlueVerse CraftStudio, a next-generation marketing agency developed in strategic partnership with Adobe.
The initiative marks a significant leap in AI-driven marketing, enabling brands to maximize return on investment (ROI) through intelligent, scalable, and accelerated marketing operations.
BlueVerse CraftStudio builds on LTIMindtree’s CMO service portfolio and integrates Adobe’s latest AI innovations – including Adobe Firefly Services, Creative Cloud, GenStudio for Performance Marketing, Frame.io, Substance 3D, and Workfront.
Also Read: Persado Launches AI-Powered Compliance Platform for Financial Services Marketing
The result is a unified offering that brings together data-driven marketing strategy, creative excellence, and operational efficiency.
“Our partnership with Adobe reflects LTIMindtree’s ambition to redefine the marketing landscape by combining the power of AI and human creativity,” said Venu Lambu, CEO & Managing Director, LTIMindtree.
“With BlueVerse CraftStudio, we’re helping CMOs accelerate time-to-value and achieve tangible growth in a dynamic digital economy.”
BlueVerse CraftStudio: Key Business Benefits
- Accelerated Revenue Growth: Leverages Adobe’s full-funnel capabilities to enhance segmentation, targeting, and e-commerce performance.
- Efficiency & Speed: Streamlines marketing workflows and cuts time-to-market by more than 50%.
- Faster AI Adoption: Offers immediate access to expert marketers trained in Adobe’s AI tools – eliminating the need to build in-house AI capabilities.
“Adobe’s marketing and AI technology empowers brands to create connected and intelligent experiences,” said Stephen Frieder, Chief Revenue Officer, Adobe.
“Our collaboration with LTIMindtree through BlueVerse CraftStudio delivers this power directly to marketers – fueling smarter decisions, faster execution, and superior outcomes.”
A New Era of Marketing Excellence
BlueVerse CraftStudio aims to be the go-to agency for AI-powered marketing transformation, helping enterprises stay ahead of the curve in a rapidly evolving digital environment.
Also Read: Gupshup Raises USD 60 Million to Scale AI-Powered Messaging in India and Beyond
With human creativity enhanced by Adobe’s AI innovation, this venture is set to redefine marketing execution and performance across industries.
By simplifying complex martech integrations and removing barriers to AI adoption, BlueVerse CraftStudio enables businesses to unlock measurable value from day one.
